New and Improved Mr. Slim Product Catalog Released

Tuesday, December 12, 2006

Suwanee, Ga. - Mitsubishi Electric HVAC Advanced Products Division, Suwanee, Ga., recently released the latest edition of its Mr. Slim split-ductless cooling and heating systems catalog, with new product information and updated application photography, according to Mike Smith, senior marketing manager. "We continually strive to provide the highest quality products and services possible," says Smith. "This catalog promotes all of the new M- and P-Series model features and refinements that have been added to better serve our customers."

The new literature displays the same consistent look as Mitsubishi Electric HVAC's new corporate identity - the bold red color draws attention to the front cover and the catalog underlines features and benefits of the new higher SEER models using R410A refrigerant.

Also highlighted is Mitsubishi Electric's state-of-the-art INVERTER-driven compressor technology. This technology eliminates the repetitive stops and starts of conventional systems, and provides superior year-round comfort and performance. High rotation speeds allow desired temperatures to be reached quicker than conventional systems, allowing end users to enjoy their ideal comfort level without delay. After the desired set-point is reached, INVERTER technology only uses the energy needed to satisfy the cooling or heating load of a room, thereby reducing energy consumption.

"The new Mr. Slim catalog is a great tool not only for our sales channel but also as an educational piece for end users who are unfamiliar with split-ductless systems," says Smith. "The catalog explains the features and benefits of split-ductless in a way that is easy for everyone to understand."

For more information on the new Mr. Slim catalog, or on Mitsubishi Electric HVAC's full-line of residential and commercial comfort conditioning products, visit www.mrslim.com.

About Mitsubishi Electric HVAC Advanced Products Division

For more than 25 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda.

Mitsubishi Electric HVAC continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Mitsubishi Diamond Alliance program. This program is a strategic platform of training-based achievement programs designed to synergize the efforts of Mitsubishi Electric, distributors, contractors and design engineering firms. For more information on the Mitsubishi Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) technology, compressors, PlasmaPure room air purification systems, a full line of accessories for the Mr. Slim product line, including Line-Hide line-set covers and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit www.mehvac.com.

Accomplishments

A 2006 survey by ACHR News listed Mitsubishi Electric as contractors' most preferred ductless manufacturer the number one brand in price/value, availability, reliability and performance specifications. In 2004, Mr. Slim received a Bronze Award in ACHR News' Dealer Design Awards contest and CITY MULTI received a Bronze Award in the HVAC product category in 2005 for Consulting Specifying Engineer's Product of the Year contest. Additionally, in 2003 and 2004, the Air-Conditioning & Refrigeration Institute (ARI) recognized Mitsubishi Electric HVAC for achieving a 100 percent success rate for the Mr. Slim product for three consecutive years. In 2005, CITY MULTI was named as one of the top 100 smart products for buildings by Buildings Magazine.