New Sales & Marketing DVD Released

Wednesday, September 13, 2006

Suwanee, Ga. - Mitsubishi Electric HVAC Advanced Products Division, Suwanee, Ga., recently unveiled a new in-home presentation DVD designed to help HVAC contractors educate consumers about split-ductless and how it may work in their home, according to Bud Nardello, national sales director.

"This polished, high-quality sales tool reflects the commitment Mitsubishi Electric HVAC has to its contractor partners in providing them with the tools they need to close sales," says Nardello. "The DVD is designed to make homeowners feel at ease with consumer-friendly explanations that are easier to understand than a flip book."

Approximately eight minutes long, the DVD features an explanation of the advantages Mr. Slim® systems have over traditional window units; the benefits of ductless systems; information on how INVERTER technology works; the benefits associated with Mr. Slim systems' ultra-quiet operation and fast, easy installation; and customer testimonials.

"No competing manufacturer in the HVAC industry is driving quality leads or using this method of in-home sales support, so this is another example of how Mitsubishi Electric HVAC continues to be the industry's leader in innovation," says Nardello. "While we hope this tool will be highly effective in helping to close more sales, we'll still rely on our nationwide network of dealers, distributors and contractors to meet this goal."

For more information on Mitsubishi Electric HVAC's Sales & Marketing DVD, or on the full-line of residential and commercial cooling and heating products, visit

About Mitsubishi Electric HVAC Advanced Products Division

For more than 25 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda.

Mitsubishi Electric HVAC continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Mitsubishi Diamond Alliance program. This program is a strategic platform of training-based achievement programs designed to synergize the efforts of Mitsubishi Electric, distributors, contractors and design engineering firms. For more information on the Mitsubishi Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) technology, compressors, PlasmaPure room air purification systems, a full line of accessories for the Mr. Slim product line, including Line-Hide line-set covers and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit Accomplishments

A 2006 survey by ACHR News listed Mitsubishi Electric as contractors' most preferred ductless manufacturer and the number one brand in price/value, availability, reliability and performance specifications. In 2004, Mr. Slim received a Bronze Award in ACHR News' Dealer Design Awards contest and CITY MULTI received a Bronze Award in the HVAC product category in 2005 for Consulting Specifying Engineer's Product of the Year contest. Additionally, in 2003 and 2004, the Air-Conditioning & Refrigeration Institute (ARI) recognized Mitsubishi Electric HVAC for achieving a 100 percent success rate for the Mr. Slim product for three consecutive years. In 2005, CITY MULTI was named as one of the top 100 smart products for buildings by Buildings Magazine.

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