Mitsubishi Electric HVAC Launches New Web Site

Friday, July 09, 2004

Lawrenceville, Ga. - Mitsubishi Electric HVAC Advanced Products Division, Lawrenceville, Ga., recently launched a new and improved Web site, , designed to better support all Mitsubishi Electric HVAC products and to bring them under one umbrella. In addition to presenting cooling and heating solutions for homeowners, the new site also delivers consistent technical and marketing information relevant to architects, engineers, contractors and end-user customers alike, according to Craig Little, vice president of sales and marketing.

"Another goal with the new site is to help portray the product benefits of Mr. Slim® split-ductless products to consumers as we have stepped up our efforts to raise consumer awareness of our this product. We placed extensive focus on this aspect when redesigning the site," says Little.

Launched earlier this month, the new site contains product information about Mr. Slim split-ductless air conditioning and heating systems, CITY MULTI™ VRFZ systems, PlasmaPure™ air purifiers and compressors. Useful tools, company news, a distributor extranet and case studies are also included on the new site.

The new site also features corporate information about Mitsubishi Electric HVAC, a press room archiving recent press releases, a training area for contractors and engineers interested in becoming part of the Diamond Alliance, a product finder that includes a Btu/h calculator and a customer care area where consumers can find answers to frequently asked questions, take care of warranty registration and find useful information about the HVAC industry.

Mitsubishi Electric HVAC anticipates incorporating additional enhancements to the new site sometime in the near future, says Little. "Our Web site is sometimes a person's first glimpse into our company's products and services. Like our company itself, our Web site will evolve along with the HVAC industry and customer needs."

About Mitsubishi Electric HVAC Advanced Products Division

With headquarters in Lawrenceville, Ga., Mitsubishi Electric HVAC Advanced Products Division is a leading marketer of intelligent air conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The division was established in 1980 by Mitsubishi Electric & Electronics USA, Inc. to market Mr. Slim® split-ductless air conditioning and heating systems in North America. Since then, the division has expanded its market distribution to include Latin America and the Caribbean. The company's product line has also recently expanded to include CITY MULTI, compressors, PlasmaPure™ room air purification systems and a full line of accessories for the Mr. Slim line, including Line-Hide lineset covers.

For more information on Diamond Alliance, CITY MULTI, Mr. Slim and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit

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