Mitsubishi Electric HVAC Expands Leadership Team

Thursday, May 01, 2008

SUWANEE, Ga. - May 1, 2008 - To support growing market share and its presence in the industry, Mitsubishi Electric HVAC Advanced Products Division has promoted Eric Griffin and Ron Newman to sales directors.

"Because of the steady growth we've seen in the past few years, we are expanding our division so that we can continue to support the demand for our technology," says Bud Nardello, vice president of sales, Mitsubishi Electric HVAC. "Ron and Eric have been with the company for many years and will be fundamental in implementing strategic sales plans throughout all sales zones."

Eric Griffin has been promoted to western sales director, overseeing the central and western sales zones. Griffin has been with Mitsubishi Electric HVAC since 1986. He began as a regional manager based out of Texas and California. In 1993, he became the western zone sales manager. He also has worked in national accounts sales and most recently was the central zone manager. Before joining the Division, Griffin worked as a sales manager for Square D, Chicago, Ill. He holds a bachelor of business administration in marketing from Stephen F. Austin State University, Nacogdoches, Texas.

To support the eastern United States, Ron Newman has been promoted to eastern sales director, overseeing the northeastern and southern zones. Newman has worked at Mitsubishi Electric HVAC since 1992, first as an area manager and most recently as the northeastern zone manager. Before joining the Division, Newman worked as a territory manager for Connecticut Air Conditioning, Orange, Conn. He also worked at the New England York distributor, Heat Inc., Hudson, N.H. Newman attended Eastern Connecticut State University, Willimantic, Conn.

In their new positions, Griffin and Newman concentrate on growing the Mitsubishi Diamond Alliance™ by developing, coordinating and leading the strategic planning process in their respective zones. They also identify competitive situations for Mitsubishi Electric HVAC and ensure emerging opportunities are effectively addressed. Griffin and Newman work closely with zone managers to ensure they connect with distributors and manufacturer's representatives. They also contribute to the planning and implementation of sales and marketing strategies within their respective sales zones.
For more information about Mitsubishi Electric HVAC products and technology, please visit

About Mitsubishi Electric HVAC Advanced Products Division
For more than 27 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric Corporation. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda. As a manufacturer member of the U.S. Green Building Council (USGBC), Mitsubishi Electric HVAC is committed to the effective use of energy through the development of environmentally responsible air-conditioning and heating technology.

Mitsubishi Electric HVAC, an Official Sponsor of the PGA TOUR and Champions Tour, continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Mitsubishi Diamond Alliance™ program. This program is a strategic platform of training-based achievement programs designed to synergize the efforts of Mitsubishi Electric HVAC distributors, contractors and design engineering firms. For more information on the Mitsubishi Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) systems, compressors, a full line of accessories for the Mr. Slim product line, including Line-Hide™ line-set covers, and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit

CITY MULTI installations received Honorable Mention and Runner Up awards in the New Construction category of the 2007 Design/Build Awards Competition sponsored by Contracting Business. Additionally, a 2007 Contracting Business survey named Mitsubishi Electric HVAC as contractors' top preferred brand. A 2006 survey by ACH&R News listed Mitsubishi Electric HVAC as contractors' most preferred ductless manufacturer and the number one brand in price/value, availability, reliability and performance specifications. In 2005, CITY MULTI products were named as one of the top 100 smart products for buildings by Buildings Magazine and received a Bronze Award in the HVAC product category for Consulting Specifying Engineer's Product of the Year contest.



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