Mitsubishi Diamond Distributor Program Unveiled

Monday, May 08, 2006

Suwanee, Ga. - Mitsubishi Electric HVAC Advanced Products Division, Suwanee, Ga., recently launched a new program intended to recognize and reward successful Mitsubishi Electric HVAC distributors, according to William Rau, senior vice president and general manager.

"The Diamond Distributor program is another example of how Mitsubishi strives to lead the industry with the most qualified and well-trained distributors," says Rau. "Committing to become a Diamond Distributor will help our distributor partners grow their business even more and better satisfy their customers."

"The launch of the Diamond Distributor program incorporates the remaining key component of our successful Diamond Alliance," says Rau. "The Diamond Alliance is central to Mitsubishi Electric HVAC and helps our company and those integral to the supply channel prepare for a stronger future together."

The Mitsubishi Diamond Distributor program is an incentive-based program that will run annually, with distributors earning benefits for completion and is designed to bind Mitsubishi Electric HVAC, design engineering firms, contractors and now distributors to form a seamless, cohesive entity to best support its customers. Mitsubishi Diamond Dealers, Designers and Distributors are those who have successfully achieved an exceptional level of training and are best equipped to work with Mitsubishi Electric HVAC's wide range of products and service.

For more information on Mitsubishi Electric HVAC's Diamond Distributor program or the Mitsubishi Diamond Alliance, visit

About Mitsubishi Electric HVAC Advanced Products Division

For 25 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda.

Mitsubishi Electric HVAC continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Diamond Alliance™ program, a strategic platform of training-based achievement programs designed to coordinate Mitsubishi Electric, distributors, contractors and design engineering firms. For more information on the Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) systems, compressors, PlasmaPure™ room air purification systems, a full line of accessories for the Mr. Slim product line, including Line-Hide™ line-set covers and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit


A 2004 survey by ACH&R News listed Mitsubishi Electric as contractors' most preferred ductless manufacturer and the number one brand in price/value, availability, reliability and performance specifications. In 2004, Mr. Slim received a Bronze Award in ACH&R News' Dealer Design Awards contest and CITY MULTI received a Bronze Award in the HVAC product category in 2005 for Consulting Specifying Engineer's Product of the Year contest. Additionally, in 2003 and 2004, the Air-Conditioning & Refrigeration Institute (ARI) recognized Mitsubishi Electric HVAC for achieving a 100 percent success rate for the Mr. Slim product for three consecutive years. In 2005, CITY MULTI was named as one of the top 100 smart products for buildings by Buildings Magazine.

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