MEHVAC Welcomes New Regional Sales Manager

Tuesday, September 26, 2006

Suwanee, Ga. - Mitsubishi Electric HVAC Advanced Products Division, Suwanee, Ga., has named Mark Hatala to the position of regional sales manager for the Mid-Atlantic market, according to Bud Nardello, National Director of Sales, Mitsubishi Electric HVAC.

"With 22 years experience in both sales and the HVAC industry, Mark brings extensive knowledge and an overwhelming desire to succeed in the rapidly growing Mid-Atlantic market," says Nardello. "Mark is familiar with our split-ductless technology and will be a huge asset to Mitsubishi Electric HVAC as we continue to increase customer acceptance and loyalty to our division and its products on the east coast."

Prior to joining Mitsubishi Electric HVAC, Hatala worked as the northeast regional manager for Fujitsu General America, Fairfield, N.J. He also has held a variety of sales, management and operation positions with several other wholesale distribution companies, including Wallwork Group, Mahwah, N.J., Luce, Schwab and Kase, Fairfield, N.J. and Lennox Commercial, Richardson, Texas.

Hatala attended Rutgers University, New Brunswick, N.J., where he earned an Associate of Arts degree from Union College, Schenectady, N.Y. Hatala currently resides in Jackson Township, N.J.

About Mitsubishi Electric HVAC Advanced Products Division

For more than 25 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda.

Mitsubishi Electric HVAC continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Mitsubishi Diamond Alliance program. This program is a strategic platform of training-based achievement programs designed to synergize the efforts of Mitsubishi Electric, distributors, contractors and design engineering firms. For more information on the Mitsubishi Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) technology, compressors, PlasmaPure room air purification systems, a full line of accessories for the Mr. Slim product line, including Line-Hide line-set covers and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit


A 2006 survey by ACHR News listed Mitsubishi Electric as contractors' most preferred ductless manufacturer and the number one brand in price/value, availability, reliability and performance specifications. In 2004, Mr. Slim received a Bronze Award in ACHR News' Dealer Design Awards contest and CITY MULTI received a Bronze Award in the HVAC product category in 2005 for Consulting Specifying Engineer's Product of the Year contest. Additionally, in 2003 and 2004, the Air-Conditioning & Refrigeration Institute (ARI) recognized Mitsubishi Electric HVAC for achieving a 100 percent success rate for the Mr. Slim product for three consecutive years. In 2005, CITY MULTI was named as one of the top 100 smart products for buildings by Buildings Magazine.

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