HVAC Increases its International Presence

Wednesday, March 26, 2008

SUWANEE, Ga. - March 26, 2008 - Due to increased demand for split-ductless air-conditioning products in Mexico, Bermuda, Central and South America and the Caribbean Islands, Mitsubishi Electric HVAC Advanced Products Division has recently hired a new sales engineer to promote CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) technology.

With over 10 years in the HVAC industry, Marilda Herrera joins Mitsubishi Electric HVAC as the international zone sales engineer. In her position, Herrera assists distributors with sales and application design. According to Reynaldo Benzor, international zone manager, Herrera makes site visits to projects in the Latin American regions to assist engineers and work with them on applying CITY MULTI technology. In April, Herrera will travel to Hermosillo Sonora, Mexico to lead a CITY MULTI training seminar for a new Mitsubishi Electric HVAC distributor. A graduate of the Florida International University of Miami, Miami, Fla., Herrera has a bachelor of science in civil engineering.

The international zone covers sales of CITY MULTI VRFZ and Mr. Slim® products in Bermuda, Mexico, Central America, South America (north of Brazil) and the Caribbean Islands. The zone also employs an inside sales representative and an international sales administrator.

"With the increase in commercial development in our international zone, we have an opportunity to educate developers and engineers about the benefits of CITY MULTI VRFZ technology," says Bud Nardello, vice president of sales, Mitsubishi Electric HVAC. "By expanding the international zone's sales force, we hope to reach these professionals and continue the influx of CITY MULTI systems in those areas."

CITY MULTI VRFZ technology offers the ultimate in freedom and flexibility by ensuring total comfort for all occupants of any type of building. A variety of outdoor units, indoor units and controllers are available. With CITY MULTI VRFZ systems, the temperature in each zone is precisely controlled while operating at optimum energy-saving levels. All CITY MULTI VRFZ systems use environmentally-friendly R410A refrigerant and can be managed through the CITY MULTI Controls Network (CMCN).

For more information about CITY MULTI systems or Mitsubishi Electric HVAC, please visit www.mehvac.com.

About Mitsubishi Electric HVAC Advanced Products Division
For more than 27 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric Corporation. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda.

Mitsubishi Electric HVAC, an Official Sponsor of the PGA TOUR and Champions Tour, continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Mitsubishi Diamond Alliance™ program. This program is a strategic platform of training-based achievement programs designed to synergize the efforts of Mitsubishi Electric HVAC distributors, contractors and design engineering firms. For more information on the Mitsubishi Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) systems, compressors, PlasmaPure™ room air purification systems, a full line of accessories for the Mr. Slim product line, including Line-Hide™ line-set covers, and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit www.mehvac.com.

CITY MULTI installations received Honorable Mention and Runner Up awards in the New Construction category of the 2007 Design/Build Awards Competition sponsored by Contracting Business. Additionally, a 2007 Contracting Business survey named Mitsubishi Electric HVAC as contractors' top preferred brand. A 2006 survey by ACH&R News listed Mitsubishi Electric HVAC as contractors' most preferred ductless manufacturer and the number one brand in price/value, availability, reliability and performance specifications. In 2005, CITY MULTI products were named as one of the top 100 smart products for buildings by Buildings Magazine and received a Bronze Award in the HVAC product category for Consulting Specifying Engineer's Product of the Year contest.




Download Adobe Flash Visit The Product Showcase