Annual Distributors Conference Looks to the Future

Monday, April 10, 2006

Orlando, Fla. - Mitsubishi Electric HVAC, Suwanee, Ga., played host to more than 450 distributors, sales representatives, employees and their families at Disney's Grand Floridian Resort & Spa, Orlando, Fla., as part of its annual Distributors Conference, February 15-17. The theme of this year's conference was an Alliance for the Future and featured the close relationship with Mitsubishi Electric HVAC, their manufacturers representatives and distributors. The conference served as a celebration of the company's industry leadership and an introduction to the new 13 SEER-compliant products, according to William Rau, senior vice president and general manager.

The conference also gave Mitsubishi Electric HVAC a chance to publicly honor those distributors who exceeded expectations in 2005. The Distributor of the Year award distinguishes exemplary sales, growth and overall effort with Mitsubishi Electric HVAC products. This year, ABCO Refrigeration Supply, Long Island City, N.Y., was honored as Distributor of the Year. "ABCO Refrigeration Supply provides their dealer customers with a complete inventory of high-quality equipment and parts, service support, and active marketing, along with sales-lead generating programs and a comprehensive package of training, all of which are integral to their success," says Rau.

The International Distributor of the Year for 2005 was MPG y Asociados, Santo Domingo, Dominican Republic.

The Manufacturers' Representative of the Year, which acknowledges a representative's overall growth in sales territory and commitment to Mitsubishi Electric HVAC's Diamond Alliance program, went to Stroh Sales Associates, Phoenixville, Pa. Designed to recognize a company's commitment to the Diamond Alliance initiative, this year's Alliance Awards were presented to Gustave A. Larson Co., Pewaukee, Wisc.; Peirce-Phelps, Inc., Philadelphia, Penn.; Baker Distributing Co., Jacksonville, Fla.; A/C. Warehouse Inc., Honolulu, Hawaii; and Inversiones Villamar, San Jose, Mexico.

Superior Sales Performance Awards, earned by Mitsubishi Electric HVAC distributors that reached or exceeded the 2005 sales quota by 50 percent, were given to 14 companies over four selling regions.

In the Central U.S. Region, the winners were: Air Conditioning Utilities, Inc., Omaha, Neb.; Insco Distributing, Inc., San Antonio, Texas; and Standard Supply, Salt Lake City, Utah.

The Western U.S. Region winners were: Norman S. Wright Co. SW, Phoenix, Ariz.; Gensco Inc., Tacoma, Wash.; and Thermal Supply, Inc., Lake Oswego, Ore.

The Southern U.S. Region winners were: Aireco Supply, Inc., Savage, Md.; Baker Distributing Co., Jacksonville, Fla.; General Supply & Machine Company, Inc., Meridian, Miss.; George F. Wheelock Company, Birmingham, Ala.; and Georgia Trane Systems Co., Atlanta Ga.

MPG y Asociados, Santo Domingo, Dominican Republic, was the sole Superior Sales Performance Award Winner from the Latin American Region.

About Mitsubishi Electric HVAC Advanced Products Division

For 25 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda.

Mitsubishi Electric HVAC continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Diamond Alliance™ program, a strategic platform of training-based achievement programs designed to coordinate Mitsubishi Electric, distributors, contractors and design engineering firms. For more information on the Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) systems, compressors, PlasmaPure™ room air purification systems, a full line of accessories for the Mr. Slim product line, including Line-Hide™ line-set covers and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit


A 2004 survey by ACH&R News listed Mitsubishi Electric as contractors' most preferred ductless manufacturer and the number one brand in price/value, availability, reliability and performance specifications. In 2004, Mr. Slim received a Bronze Award in ACH&R News' Dealer Design Awards contest and CITY MULTI received a Bronze Award in the HVAC product category in 2005 for Consulting Specifying Engineer's Product of the Year contest. Additionally, in 2003 and 2004, the Air-Conditioning & Refrigeration Institute (ARI) recognized Mitsubishi Electric HVAC for achieving a 100 percent success rate for the Mr. Slim product for three consecutive years. In 2005, CITY MULTI was named as one of the top 100 smart products for buildings by Buildings Magazine.

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