Annual Distributor Conference Reconvenes in Hawaii

Thursday, April 16, 2009

SUWANEE, Ga., April 16, 2009 - With a significant number of distributors, manufacturer's representatives and employees attending, Mitsubishi Electric HVAC Advanced Products Division celebrated an exceptional year at its annual Distributor Conference at the Hilton Waikoloa Village in Kona, Hawaii, from March 10 to 13, 2009.

The conference provided Mitsubishi Electric HVAC the opportunity to interact with their distributors to discuss innovative ideas on how to best take ownership of the opportunities that exist for ductless or ducted, zoned comfort control systems within the U.S. market.

"This year's conference presented distributors with a series of thought leadership sessions designed to stimulate resourcefulness and for each individual to gain his or her own personal sense of responsibility and accountability," says William Rau, senior vice president and general manager, Mitsubishi Electric HVAC. "We encouraged distributors to take control of their future by sharing in our vision and developing the necessary tools and skills to take advantage of the opportunities for the split-ductless and VRFZ markets. Our intent was to demonstrate to distributors how investing in the Mitsubishi Diamond Alliance™ will significantly aid them in growing their business."

During the conference, distributors were invited to take part in breakout sessions hosted by Mitsubishi Electric HVAC staff. These sessions focused on topics such as technical excellence; creating a new vision to stimulate business growth; development and implementation of innovative dealer and sales programs; and creative techniques on customer engagement and increasing overall customer satisfaction.

Attendees were also treated to guest speaker Dr. Jeff Dietrich, whose presentation titled "The Future is Your Decision" focused on the current state of the economy and how to positively look ahead and prepare for the future rather than concentrating on the current. Speaker Rob Lebow's presentation about "Personal Accountability" took a close look at leadership skills and how to take ownership of one's own destiny in both the personal and professional arenas.

The conference also served as a venue for Mitsubishi Electric HVAC to honor distributors and manufacturer's representatives whose performance exceeded expectations in 2008. The Distributor of the Year award distinguishes exemplary sales, growth and overall effort with Mitsubishi Electric HVAC products. The 2008 United States Distributor of the Year was awarded to ABCO Refrigeration Supply Corporation, Long Island City, N.Y., and the International Distributor of the Year award went to Inversiones Villamar/HITEC, San Jose, Costa Rica.

Quota Buster awards were given out to those distributors who sold above and beyond their established sales quotas for the past year. The Excellence in Alliance awards were given to distributors who are committed and have exceeded expectations regarding Mitsubishi Electric HVAC's Diamond Alliance™ program. Also awarded at the conference was The 2008 Manufacturer's Representative of the Year award which went to Jim Huckins, Applied Equipment Sales, Renton, Wash., acknowledging the company's overall growth in sales territory and commitment to the Diamond Alliance program.

"Having such great representatives and distributors who are committed to our products and proactively market them allows us to increase sales and continue as the leader in intelligent heating and air-conditioning technology," says Rau. "We look forward to many more successful years as business partners."

For more information about Mitsubishi Electric HVAC products and technology, please visit

About Mitsubishi Electric HVAC Advanced Products Division
For more than 29 years, Mitsubishi Electric HVAC Advanced Products Division, headquartered in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda. Mitsubishi Electric HVAC, an Official Sponsor of the PGA TOUR and Champions Tour, continues to build brand loyalty, increase its market position and deliver exceptional customer service through the Mitsubishi Diamond Alliance™ program. This program is a strategic platform of training-based achievement programs designed to synergize the efforts of Mitsubishi Electric HVAC distributors, contractors and design engineering firms. For more information on the Mitsubishi Diamond Alliance, Mr. Slim® split-ductless cooling and heating systems, CITY MULTI® Variable Refrigerant Flow Zoning (VRFZ) technology, compressors, PlasmaPure™ room air purification systems, a full line of accessories for the Mr. Slim product line, including Line-Hide™ line-set covers and the Mitsubishi Electric HVAC Advanced Products Division, call 800/687-1966 or visit

In 2009, Mitsubishi Electric HVAC's P-Series Hyper-Heat INVERTER systems received a readers' choice award from Building Products magazine. In 2008, Mitsubishi Electric HVAC not only received a Top Products Award from Building Operating Management for its P-series four-way cassette, but their Mr. Slim MSZ-FD09/12NA was voted #1 in the Contracting Business HVAC Comfortech Product Showcase Awards, in the Forced Air Heating category. CITY MULTI installations received Honorable Mention and Runner Up awards in the New Construction category of the 2007 Design/Build Awards Competition sponsored by Contracting Business. Additionally, a 2007 Contracting Business survey named Mitsubishi Electric HVAC as contractors' top preferred brand. A 2006 survey by ACH&R news listed Mitsubishi Electric HVAC as contractors' most preferred ductless manufacturer and the number one brand in price/value, availability, reliability and performance specifications. In 2005, CITY MULTI products were named as one of the top 100 smart products for buildings by Buildings Magazine and received a Bronze Award in the HVAC product category for Consulting Specifying Engineer's Product of the Year contest.




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